People will do just about anything to "put the FIZZ back into life". In this world they can visit mysterious booths, that take the form of giant FIZZ SODA cans, in less salubrious parts of town to have their soda carefully administered and for a short time enjoy a life of FIZZ. The dreamberries in the drink take them to a hedonistic party (or wherever they wish) in a world that is branded in the pink and green of the can. Although it may seem like a dream world, things may not be all that they seem. Sometimes people return with more than just memories. A tattoo for the soda fan in this ad - who is way outside of her daily routine and persona.