ABOUT ME
Graphic Design
I'm a graphic designer with 30 years of experience in television. I've worked with a variety of broadcasters and agencies, including ITV, Sky Television, BBC / Red Bee Creative and then freelance.
I've created a wide range of design projects including logo design, channel identity, on-screen presentation packages, on-air promotions, title sequences, sponsorship sequences, and automated design systems.
My design work combines typography, illustration, photography, 2D and 3D animation, video, live action, and visual effects.
I have now extended that knowledge to generative AI by creating a workflow called Genre Drift Engine for creating design worlds.
I approach graphic design as a problem-solving process.
Photography
About 15 years ago I reignited my interest in photography, initially focussing on modern architecture and landscapes in London and the south east of England.
Many of the images reflect my graphic design background through their abstraction, composition, and use of geometry.
My work is editorial and I arrange my photographs into sequences that describe my experience of a location or subject.
I have taken photographs since I was a child. Throughout my time at art school I developed and processed my own film and prints, experimenting with different techniques such as solarisation and creating photograms. I’d either combine the images with my design work, or retain them as images in their own right.
During my design and television career I have used photography in my work. While preparing to direct live action shoots I have used a stills camera to pinpoint camera angles during the recce and storyboarding process.
Recently I curated a selection of my photographs into two books - Fragmented and Common Ground. The process made sense of the photographs I had taken over the previous ten years and inspired the future direction of my work. The plan is to publish these books.
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1988 – 1989: BTEC First Diploma
1989 – 1991: BTEC National Diploma
1991 – 1994: BA (Hons) Visual Communication
1994: Work Experience: BBC News
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1995 – 1997: Yorkshire Television
1997 – 1998: The Weather Channel
1998 – 2001: Sky Television
2001 – 2002: Kemistry
2002 – 2005: BDA
2005 – 2010: BBC / Red Bee Media
2010 – 2026: Freelance
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BBC, BSkyB, Discovery, DITG, Ericsson, European Broadcast Union, Eurosport, Five, Hallmark, ITV, Lifetime UK, Living TV, M&C Saatchi, National Geographic, Paramount Pictures, Red Bee Creative, Cinenova, Kanal 2, RTL, Sky Italia, TV Norge, Endemol, Granada, Ninja Tune, Rail Films, Thames Talkback, Barclays, Coca-Cola, Disney, Freuds, Mykindaplace, Sara Lee, Qatar Airways, Streets Online, Sony SCEE.
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Problem-solving
Research
Originating ideas
Pitching and presenting
Project managing
Logo and brand identity
Typography
2D / 3D visuals
Motion graphics
Photography and directing
Editing
Colour and image processing
Production and post production
Complex on-air packages
Generative AI
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I use AI as a design, research, and production assistant.
1. To restate a thought more clearly, or in an unexpected way.
2. To go somewhere I would not go on my own.
3. To generate variations of an idea or design I am developing.
4. To do what I cannot do myself, or to enhance my own skills.
5. To save time on research, chores, repetition automation.
6. For the unexpected. To make a dadaist poem. Découpé / The cut-up technique. Lucky dip. Happy accidents. To converse with. For fun.
Same rule as working with a human: don’t over specify the prompt. Leave space for the accident.