ABOUT ME
Graphic Design
I'm a graphic designer and design director with 30 years of experience in television, moving image, and visual communication. I've worked with a variety of broadcasters and agencies, including ITV, Sky Television and BBC / Red Bee Creative, both in-house and freelance.
I've designed across a wide range of projects, including logo design, channel identity, on-screen presentation packages, on-air promotions, title sequences, sponsorship sequences, and automated design systems.
My work combines typography, illustration, photography, 2D and 3D animation, video, live action, and visual effects.
I have now extended that knowledge to generative AI by creating a workflow called the Genre Drift Engine for creating design worlds.
I approach graphic design as a problem-solving process.
Photography
About 15 years ago I reignited my interest in photography, initially focussing on modern architecture and landscapes in London and the south-east of England.
Many of the images reflect my graphic design background through their abstraction, composition, and use of geometry.
My work is editorial and I arrange my photographs into sequences that describe my experience of a location or subject.
I have taken photographs since I was a child. Throughout my time at art school I developed and processed my own film and prints, experimenting with different techniques such as solarisation and creating photograms.
Throughout my design career I have either integrated photographs into my design work, or retained them as images in their own right.
Recently I curated a selection of my photographs into two books - Fragmented and Common Ground. The process made sense of the photographs I had taken over the previous ten years and inspired the future direction of my work.
MORE INFO
Links
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1988 – 1989: BTEC First Diploma
1989 – 1991: BTEC National Diploma
1991 – 1994: BA (Hons) Visual Communication
1994: Work Experience: BBC News
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1995 – 1997: Yorkshire Television
1997 – 1998: The Weather Channel
1998 – 2001: Sky Television
2001 – 2002: Kemistry
2002 – 2005: BDA
2005 – 2010: BBC / Red Bee Media
2010 – 2026: Freelance
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BBC, BSkyB, Discovery, DITG, Ericsson, European Broadcast Union, Eurosport, Five, Hallmark, ITV, Lifetime UK, Living TV, M&C Saatchi, National Geographic, Paramount Pictures, Red Bee Creative, Cinenova, Kanal 2, RTL, Sky Italia, TV Norge, Endemol, Granada, Ninja Tune, Rail Films, Thames Talkback, Barclays, Coca-Cola, Disney, Freuds, Mykindaplace, Sara Lee, Qatar Airways, Streets Online, Sony SCEE.
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Creating design worlds
Generative AI
Problem-solving
Research
Originating ideas
Pitching and presenting
Project managing
Logo and brand identity
Typography
2D / 3D visuals
Motion graphics
Photography and directing
Editing
Colour and image processing
Production and post production
Complex on-air packages
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I use AI as a design, research, and production assistant.
1. To restate a thought more clearly, or in an unexpected way.
2. To go somewhere I would not go on my own.
3. To generate variations of an idea or design I am developing.
4. To do what I cannot do myself, or to enhance my own skills.
5. To save time on research, chores, repetition automation.
6. For the unexpected. To make a dadaist poem. Découpé / The cut-up technique. Lucky dip. Happy accidents. To converse with. For fun.
Same rule as working with a human: don’t over specify the prompt. Leave space for the accident.