INTRODUCTION
I’m a graphic designer with over 30 years experience working primarily across television, brands, and broadcast design.
Collaborating with major broadcasters and agencies, I have created identities, title sequences, on-air systems, promotions, and automated design frameworks that span typography, motion, 3D, live action, and visual effects.
I HAVE now extendED that knowledge into AI
The projects below use a recurring character across different genres, subjects, and products.
Using photography and cinematography to capture locations, costumes, vehicles, props, and branding - designed in AI using a traditional design and film production process - in a hybrid workflow I created called the GENRE DRIFT ENGINE.
AI DESIGN AND CINEMATIC WORLD BUILDING
CLICK HERE FOR GENRES
AI world building in a cinematic universe of over 50 movies genres.
Design and cinematic world building explored through film genres, escapism, and a recurring character.
CLICK HERE FOR CULTURE
AI world building in over 50 projects of art, fashion, history, products, and sport.
Design and cinematic world building explored through curiosity, imagination, and a recurring character.
CLICK HERE FOR LOGOTYPE
AI world building and design consistency.
Logotypes using the same design language as idents, vehicles, architecture, and costumes.
CLICK HERE FOR IDENTITY
AI world building and design consistency.
Idents using the same design language as logotypes, vehicles, architecture, and costumes.
CLICK HERE FOR VEHICLES
AI world building and design consistency.
Vehicles using the same design language as logotypes, idents, architecture, and costumes.
CLICK HERE FOR CHARACTER
AI world building and design consistency.
Costumes using the same design language as logotypes, idents, vehicles, and architecture.
SEE BELOW
AI world building and design consistency.
There are 120 projects you can view in the GENRE DRIFT UNIVERSE and GENRE DRIFT CULTURE sections of this site. Below are a few specific projects.
GENRE DRIFT ENGINE
An AI workflow based on traditional film and design production.
GRAPHIC DESIGN AND DIRECTION
A portfolio built from 30 years experience working in television.