ABOUT ME
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1988 – 1989: BTEC First Diploma
1989 – 1991: BTEC National Diploma
1991 – 1994: BA (Hons) Visual Communication
1994: Work Experience: BBC News
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1995 – 1997: Yorkshire Television
1997 – 1998: The Weather Channel
1998 – 2001: Sky Television
2001 – 2002: Kemistry
2002 – 2005: BDA
2005 – 2010: BBC / Red Bee Media
2010 – 2025: Freelance
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BBC, BSkyB, Discovery, DITG, Ericsson, European Broadcast Union, Eurosport, Five, Hallmark, ITV, Lifetime UK, Living TV, M&C Saatchi, National Geographic, Paramount Pictures, Red Bee Creative, Cinenova, Kanal 2, RTL, Sky Italia, TV Norge, Endemol, Granada, Ninja Tune, Rail Films, Thames Talkback, Barclays, Coca-Cola, Disney, Freuds, Mykindaplace, Sara Lee, Qatar Airways, Streets Online, Sony SCEE.
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Problem solving
Interpreting briefs
Researching subject matter
Originating and developing ideas
Designing across a range of media
Pitching and presenting ideas
Project managing
Generative AI
Creating 2D / 3D visuals
Logo design
Typography
Motion graphics
Photography
Directing shoots
Image processing and colour grading
Understanding of production and post production
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I use AI as a (personal and selfless) design, research, and production assistant.
1. To restate my thoughts in a more concise, unexpected, or challenging manner.
2. To take me to a place I would not normally go.
3. To generate variations of an idea or design I have already developed.
4. To help me do things I cannot do myself, or to enhance my own skills.
5. To save time by helping with research, chores, repetitive tasks, and automation.
6. For the unexpected. To make a dadaist poem. Découpé / The cut-up technique. Lucky dip. Happy accidents. To converse with. For fun.
Just like when working with a human, it is important to be not too precise with your prompts and to be open to unexpected results.
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I am a creative problem solver with a passion for design and a broad range of other interests. I have a proven track record of using my skills to solve problems in a variety of projects.
I am proficient in taking briefs, researching subject matter, originating and developing ideas, pitching and presenting ideas, project managing, design, photography, directing, image processing, and an understanding of production, post production, and technology.
I am always looking for new challenges and opportunities to use my skills and talents. If you have a project that you think I might be a good fit for, whether it is related to design or something else, please do not hesitate to contact me.
Graphic Design
I'm a graphic designer with 30 years of experience in television. I've worked with a variety of broadcasters and agencies, including ITV, Sky Television, Red Bee Creative and the BBC.
I've created a wide range of design projects for on-air, print, and digital media, including logo design, channel identity, on-screen presentation packages, on-air promotions, title sequences, sponsorship sequences, and automated design systems.
I'm able to generate my own ideas, manage my own time, and lead projects from start to finish. My design work combines typography, illustration, photography, 2D and 3D animation, video, live action, and visual effects.
I have extended that knowledge into AI - not as a replacement for all other creative medium, but as an extension and alternative. This lead to the development of the GENRE DRIFT ENGINE and GENRE DRIFT UNIVERSE, which you can view on this site.
In addition to my commercial work, I also enjoy developing my design and crafting skills under my own R+D brandmark. This allows me to experiment with different techniques, which I can then apply to my commercial work.
I approach graphic design as a problem-solving process. I enjoy creating solutions that are both visually appealing and effective.
Photography
About 15 years ago I reignited my interest in photography, initially focussing on modern architecture and landscapes in London and the south east of England. Since then I have taken well over one hundred thousand photographs. Many of the images reflect my graphic design background through their abstraction, composition, and use of geometry.
My work is editorial and I arrange my photographs into sequences of images that describe my experience of a location or subject.
I have taken photographs since I was a child. Throughout my time at art school I developed and processed my own film and prints, experimenting with different techniques such as solarisation and creating photograms. I’d either combine the images with my design work, or retain them as images in their own right.
During my design and television career I have used photography in my work. While preparing to direct live action shoots I have used a stills camera to pinpoint camera angles during the recce and storyboarding process.
Recently I curated a selection of my photographs into two books - Fragmented and Common Ground. The process made sense of the photographs I had taken over the previous ten years and inspired the future direction of my work. The plan is to publish these books.