Type design for BBC One's dramatisation of Sweeney Todd, starring Ray Winstone in the lead role.

When I saw the script for the Sweeney Todd trailer, I noticed that by chance, some of the planned captions had the initials of "Sweeney Todd" next to each other. The script was then adapted so that this was the case for all of the captions. This allowed the character's name to be teased throughout the trailer before being revealed in the end frame.