An on-air trailer for a BBC One dramatisation of Bram Stoker's classic vampire novel, starring Marc Warren, Sophia Myles, and Rafe Spall.

Two versions of the Dracula trailer were created, one for day and one for night. The day version was set against a white background, while the night version was set against a black background. The trailer combined footage from the drama, photographs of leafless trees, and ink bleeding across blotting paper. A stylized initial "D" was also created for the Dracula title, which represented a dagger through a heart.