PHYSICAL LOGOTYPE

Each genre logotype is woven into its world, transforming from title to tangible object. The logotype becomes part of the fiction: printed on a hanging fir-tree air freshener for Supernatural, emblazoned as the masthead of a vintage motoring magazine for Classic, or stamped into the metal shaft of a crowbar for Crime. These physical manifestations ground each genre in its own authentic visual reality.

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Genre Drift Object

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Enamel Badge