Each GENRE DRIFT variant is documented through a bespoke Design Dossier - a log book that fuses graphic design, storytelling, and AI collaboration. These artefacts extend the world-building beyond the screen, presenting technical notes, typography, and layout choices unique to each genre. They serve as both design records and creative exercises, allowing refinement, iteration, and hands-on development of visual identities that evolve in harmony with each vehicle’s cinematic universe. The dossier is then ‘photographed’ in the showroom / garage environment that has been created to house the vehicle.