Animated film discussing the challenges and opportunities facing public service media.

The broadcasting industry is facing a challenge from global players and audio content providers. Broadcasters need to transform their business models to provide personalised content and give viewers direct access. This transformation is a challenge but also an opportunity to create new ways to connect with audiences.

The film portrayed this challenge as a race or journey, with broadcasters racing against the clock to transform their businesses before they are left behind by the competition.