BBC World News Genres
A series of on-air stings highlighting different genre content on BBC World News.
BBC World News had multiple colour-coded genres, including Arts and Culture, Business, Documentary, Current Affairs, Sport, Technology, and Travel. Two of these - Business and Sport - warranted their own animations. The sequences highlighted the kind of information and services these genres provided, and where to go to find them.
Client / Agency: BBC / Red Bee Media
Design / Animation