This Week on the BBC
Logo design and packaging project for This Week on the BBC.
This Week on the BBC was a weekly trailer aimed at opinion makers in the UK. It featured a mixture of high-profile popular content alongside more niche programming. The concept for redesigning the packaging of these trailers was to take an isometric BBC block from the BBC logo, and to create a series of interlocking coloured 3D shapes for the background. The hexagon for the logo was derived from a silhouette of the isometric block.
Client / Agency: BBC / BBC Creative
Design / Animation