This Week on the BBC

Logo design and packaging project for This Week on the BBC.

This Week on the BBC was a weekly trailer aimed at opinion makers in the UK. It featured a mixture of high-profile popular content alongside more niche programming. The concept for redesigning the packaging of these trailers was to take an isometric BBC block from the BBC logo, and to create a series of interlocking coloured 3D shapes for the background. The hexagon for the logo was derived from a silhouette of the isometric block.


Client / Agency: BBC / BBC Creative

Design / Animation

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